Why a 30-Second, $5 Million Super Bowl Ad Isn’t Enough
WIRED
WIRED
  • 8 years ago
It was the biggest ad day of the year, but if you thought your company’s 30-second Super Bowl spot was enough, you’re wrong. Digital marketers behind top advertising agency Droga5 explain how a Super Bowl ad is only step one when it comes to today’s 360-degree, digitally innovative marketing campaigns.
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