Facebook Video Ads Get New Automated Caption Feature To Increase Value For Advertisers
- 8 years ago
In a move aimed at increasing consumer satisfaction and advertiser revenue, Facebook aims to place automated captions over its video ads.
Facebook, like all "free" memberships around the Internet, relies heavily on advertising to remain a top player.
In its Q4 2015 earnings report, the company showed that 80 percent of its ad revenue ($4.5 billion) came from mobile advertising alone.
However, the social media company is aware that the average user scrolls through their feed while in the subway or waiting in line at the doctor's office.
That is why video ads blasting out sound the second you reach them are frowned upon by consumers.
Facebook has a way to make video ads less intrusive, yet more noticeable.
The company lately announced that it will add a number of features, including automated captions for videos.
Facebook, like all "free" memberships around the Internet, relies heavily on advertising to remain a top player.
In its Q4 2015 earnings report, the company showed that 80 percent of its ad revenue ($4.5 billion) came from mobile advertising alone.
However, the social media company is aware that the average user scrolls through their feed while in the subway or waiting in line at the doctor's office.
That is why video ads blasting out sound the second you reach them are frowned upon by consumers.
Facebook has a way to make video ads less intrusive, yet more noticeable.
The company lately announced that it will add a number of features, including automated captions for videos.