Burger King's next conquest: Hot dog king
- 8 years ago
Burger King is looking for a new crown: Hot Dog King.
The Miami-based chain says it plans to put hot dogs on its menu nationally for the first time starting Feb. 23.
It may seem like a jarring addition for those who know the chain for its Whoppers.
But Burger King says its ability to flame-grill meat makes hot dogs a natural fit on its menu.
“This is probably the most obvious product launch ever,” said Alex Macedo, president of Burger King North America.
With the launch, Burger King says it will offer hot dogs at all 7,100 of its U.S. restaurants — more U.S. locations than any other chain.
Smaller chains that sell hot dogs include Dairy Queen and Sonic Drive-In.
The Miami-based chain says it plans to put hot dogs on its menu nationally for the first time starting Feb. 23.
It may seem like a jarring addition for those who know the chain for its Whoppers.
But Burger King says its ability to flame-grill meat makes hot dogs a natural fit on its menu.
“This is probably the most obvious product launch ever,” said Alex Macedo, president of Burger King North America.
With the launch, Burger King says it will offer hot dogs at all 7,100 of its U.S. restaurants — more U.S. locations than any other chain.
Smaller chains that sell hot dogs include Dairy Queen and Sonic Drive-In.