Im No Angel: Lane Bryant Hits Out Victorias Secret Angels With PLUS-SIZE Angels(VIDEO)!!!
- 8 yıl önce
Lane Bryant #ImNoAngel lingerie campaign slams Victorias Secret by featuring plus-sized models. Plus-size retailer Lane Bryant has taken a jab at Victorias Secrets beauty standards with its provocative new spring campaign, I’m No Angel, which debuted today and aims to prove that all women are sexy regardless of societys traditional or stereotypical views on beauty.
The black and white ads, which were shot by photographer Cass Bird, star famous full-figured models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, who are posed in pieces from the brands Cacique lingerie collection. Our #ImNoAngel campaign is designed to empower ALL women to love every part of herself [sic], Lane Bryant CEO and President Linda Heasley said in a statement. She continued: Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.
In addition to the brands ads, which will appear on television, in print and on public transportation, as well as in Lane Bryant stores and social media channels, the company is using the hashtag #ImNoAngel as a part of their movement to celebrate women of all sizes.
One of the images not-so-subtly takes aim at Victorias Secrets recent The Perfect Body ad, which featured the slogan splashed across a photo of ten tall and slender models, including Angels Lily Aldridge, Behati Prinsloo and Jasmine Tookes.
After Victorias Secret came under fire for the controversial body shaming ads last fall, with more than 30,000 people signing a petition asking the company to rethink its wording, the brand changed the campaigns slogan to A Body For Everybody.
The black and white ads, which were shot by photographer Cass Bird, star famous full-figured models Ashley Graham, Marquita Pring, Candice Huffine, Victoria Lee, Justine Legault and Elly Mayday, who are posed in pieces from the brands Cacique lingerie collection. Our #ImNoAngel campaign is designed to empower ALL women to love every part of herself [sic], Lane Bryant CEO and President Linda Heasley said in a statement. She continued: Lane Bryant firmly believes that she is sexy and we want to encourage her to confidently show it, in her own way.
In addition to the brands ads, which will appear on television, in print and on public transportation, as well as in Lane Bryant stores and social media channels, the company is using the hashtag #ImNoAngel as a part of their movement to celebrate women of all sizes.
One of the images not-so-subtly takes aim at Victorias Secrets recent The Perfect Body ad, which featured the slogan splashed across a photo of ten tall and slender models, including Angels Lily Aldridge, Behati Prinsloo and Jasmine Tookes.
After Victorias Secret came under fire for the controversial body shaming ads last fall, with more than 30,000 people signing a petition asking the company to rethink its wording, the brand changed the campaigns slogan to A Body For Everybody.