Apple Buys Startup That Sees What's Behind Your Smile
- 8 years ago
Apple Inc. bought the artificial intelligence startup Emotient that specializes in facial recognition technology that interprets people's emotions as they watch videos and other media.
Apple confirmed the purchase Thursday without giving terms or describing its plans for the San Diego, California-based company.
Artificial intelligence has become a strategically important area for Apple as it seeks to build smart software tying together its numerous products.
The Emotient deal, reported earlier by the Wall Street Journal, fits with Apple's strategy of acquiring smaller companies with promising technology that can be integrated into future devices.
London-based Realeyes and Waltham, Massachusetts-based Affectiva are among the startups with Emotient using artificial intelligence techniques to infer emotions from facial recognition software.
Apple confirmed the purchase Thursday without giving terms or describing its plans for the San Diego, California-based company.
Artificial intelligence has become a strategically important area for Apple as it seeks to build smart software tying together its numerous products.
The Emotient deal, reported earlier by the Wall Street Journal, fits with Apple's strategy of acquiring smaller companies with promising technology that can be integrated into future devices.
London-based Realeyes and Waltham, Massachusetts-based Affectiva are among the startups with Emotient using artificial intelligence techniques to infer emotions from facial recognition software.