No one was happy about Uber's surge pricing on New Year's Eve
- 8 years ago
Many Uber riders had more to worry about on New Year's morning than a hangover - namely a bill for a late-night ride that might have totaled as much as hundreds of dollars.
Complaining about Uber's exorbitant surge pricing has become something of a New Year's tradition, alongside champagne and fireworks.
And despite plenty of advance warning from Uber to its drivers, the next day habitually brings a flood of social media posts from angry riders accusing the company of "price gouging" and breaking the bank for people who are just trying to get home safe after a night of drinking.
The company released a blog post with tips on avoiding exorbitant fares weeks beforehand, sent out a warning push notification through its app that night and, as it always does, made its riders sign off on the surge pricing within the app before accepting the ride.
Complaining about Uber's exorbitant surge pricing has become something of a New Year's tradition, alongside champagne and fireworks.
And despite plenty of advance warning from Uber to its drivers, the next day habitually brings a flood of social media posts from angry riders accusing the company of "price gouging" and breaking the bank for people who are just trying to get home safe after a night of drinking.
The company released a blog post with tips on avoiding exorbitant fares weeks beforehand, sent out a warning push notification through its app that night and, as it always does, made its riders sign off on the surge pricing within the app before accepting the ride.