Google To Launch Accelerated Media Pages Early In 2016
- 8 years ago
Tech giant Google recently announced that its open-source alternative to Facebook's Instant Articles and Apple's News app will finally arrive early in 2016.
The Accelerated Mobile Pages project has attracted some of the biggest names in publishing including The Washington Post, The Guardian, Vox Media and BuzzFeed.
Google announced that DoubleClick, AOL, Outbrain, OPenX and AdSense are currently developing ads that will conform to the quick-loading framework of the project.
Posting on a blog , Google said, "As an open-source initiative, the AMP Project is open to ad partners across the industry who adopt the spec, and we're seeing incredible momentum from the ecosystem."
The Accelerated Mobile Pages project has attracted some of the biggest names in publishing including The Washington Post, The Guardian, Vox Media and BuzzFeed.
Google announced that DoubleClick, AOL, Outbrain, OPenX and AdSense are currently developing ads that will conform to the quick-loading framework of the project.
Posting on a blog , Google said, "As an open-source initiative, the AMP Project is open to ad partners across the industry who adopt the spec, and we're seeing incredible momentum from the ecosystem."