Nearly two months after Facebook announced the creation of its Social Good team, which aims to build tools that help people do more good around the world, the social media giant has launched its latest cause-focused products: fundraiser pages and improved Donate buttons for nonprofits.
The new fundraiser pages - similar in format to event pages - allow nonprofits to describe a particular campaign and collect donations directly from users, and will also showcase a progress bar toward its goal.
As of Wednesday, fundraisers and the new Donate button are live for three nonprofit partners - Mercy Corps , the National Multiple Sclerosis Society and World Wildlife Fund .
Naomi Gleit, Facebook's VP of product management and head of the Social Good team, announced the new products in a blog post on Wednesday, saying many volunteers, donors and activists already use the platform for causes - and this is just the next step in empowering them to do so.