Following news regarding the launch of its own Black Friday store with exclusive deals for Prime members, Amazon announced this morning that it will actually begin selling its holiday deals this Friday, November 20.
Typically, Black Friday is the day after Thanksgiving here in the U.S., meaning it would be November 27 this year, but Amazon says instead it will offer 8 days of holiday deals with 10 "coveted" deals starting at midnight on Thanksgiving, and up to 10 more on Black Friday.
In addition, the retailer will also be heavily pushing mobile and same-day delivery this season with a lineup of deals that can only be found via its mobile application, and support for two-hour delivery on select "Deals of the Day".