China's Alibaba breaks Singles Day record as sales surge
- 8 years ago
E-commerce giant Alibaba has broken its own record for sales on China's Singles Day, the world's biggest online shopping event.
Singles Day, also known as Double Eleven because it is held on 11 November, has become a major annual event for Chinese retailers.
In comparison, sales on Cyber Monday, which is the biggest online shopping day in the US, hit $1.35bn, according to data analytics firm ComScore.
Singles Day has grown tremendously since Alibaba began promoting it as a shopping day in 2009, and now includes many retailers such as rivals JD.com that stage sales promotions.
In the lead up to the event, the firm hosted a four-hour TV variety show featuring Chinese celebrities and Western entertainers such as British actor Daniel Craig of James Bond fame.
Singles Day, also known as Double Eleven because it is held on 11 November, has become a major annual event for Chinese retailers.
In comparison, sales on Cyber Monday, which is the biggest online shopping day in the US, hit $1.35bn, according to data analytics firm ComScore.
Singles Day has grown tremendously since Alibaba began promoting it as a shopping day in 2009, and now includes many retailers such as rivals JD.com that stage sales promotions.
In the lead up to the event, the firm hosted a four-hour TV variety show featuring Chinese celebrities and Western entertainers such as British actor Daniel Craig of James Bond fame.