Millions of visitors who access Twitter's news, events, and entertainment updates through its home page, and those who access tweets through Google search, are among the company's biggest missed revenue opportunities.
Now the company is planning to attempt to make money off people who do not log in, Digital Trends reported. According to an estimate, around 500 million people view and consume Twitter content every month without ever logging in.
While these visitors have been considered a potential revenue stream in the past, it was only recently that the company policy makers zeroed in on them as an earning source.