Volkswagen faces uphill battle to repair tarnished image
- 9 years ago
How far will the fallout from the VW emissions tests scandal stretch?
Until this week the words ‘German engineering’ carried connotations of excellence, expertise, performance and reliability.
Now that good reputation is under threat. The danger for VW – and perhaps the wider car industry – is that information or publicity about vehicles’ technological capabilities will be met with scepticism.
Volkswagen has admitted deliberately misleading regulators and consumers – will they trust the company in future?
The response of two motorists in London was unequivocal.
“With this scandal that’s come out actually no. I can’t trust the information and actually wider form a brand perspective, can I really trust them? I’m not sure anymore,” said one woman.
“I don’t think I’d buy a VW or any German car at all because of the publicity that VW have had,” a male driver added.
Volkswagen in particular has long projected a ‘green’ brand image. It wrote in its last annual report that making
Until this week the words ‘German engineering’ carried connotations of excellence, expertise, performance and reliability.
Now that good reputation is under threat. The danger for VW – and perhaps the wider car industry – is that information or publicity about vehicles’ technological capabilities will be met with scepticism.
Volkswagen has admitted deliberately misleading regulators and consumers – will they trust the company in future?
The response of two motorists in London was unequivocal.
“With this scandal that’s come out actually no. I can’t trust the information and actually wider form a brand perspective, can I really trust them? I’m not sure anymore,” said one woman.
“I don’t think I’d buy a VW or any German car at all because of the publicity that VW have had,” a male driver added.
Volkswagen in particular has long projected a ‘green’ brand image. It wrote in its last annual report that making