Michael Jordan Won't Do Endorsement Deals Worth Less than $10 Million

If you want to do business with Michael Jordan, it’s going to cost you. Jordan made over $500 million from endorsements between 2000 and 2012. So why is the Chicago Bulls legend suing a now defunct grocery chain for $5 million over this small advertisement back in 2009? While on the stand, Jordan claimed Dominick’s used the ad without his permission. A judge already ruled it was wrong to use the $2 coupon without approval; now Jordan just has to wait and see how much money the company owes him.