Korea's booming outdoor gear market
- 9 years ago
Korea In Depth
Korea's booming outdoor gear market
Korea's outdoor gear and equipment market is the second largest in the world and has seen continual growth over the decades. More than 3 million people enjoy camping and outdoor recreational activities. Why the love for the outdoors, and what are home-grown firms doing to promote their brands both home and abroad?
Korea's booming outdoor gear market
Korea's outdoor gear and equipment market is the second largest in the world and has seen continual growth over the decades. More than 3 million people enjoy camping and outdoor recreational activities. Why the love for the outdoors, and what are home-grown firms doing to promote their brands both home and abroad?