BOMBAY SAPPHIRE® Gin Brings New Life to Neglected Section of River | Bacardi Ltd
  • 9 years ago
Hamilton, Bermuda, February 18, 2015 /3BL Media/ - For BOMBAY SAPPHIRE®, life is like a river as the brand has deepened its appeal and widened its reach to become the No. 1 premium gin brand worldwide. It seems as no surprise, yet perhaps unusually providential, that the global brand’s home for its distillery was found on the banks of the River Test, a chalk stream, whose waters are known for their clarity, as they are commonly referred to as “gin-clear.”

BOMBAY SAPPHIRE did not meander when the brand began its historic renovation of the disused Laverstoke Mill property, an idyllic industrial site used for a thousand years, nestled within the warrens known to inspire children's literature. It was, in fact, the River Test that trickled its way into the highly acclaimed 1972 novel Watership Down, a classic adventure novel with universal motifs of liberation and self-determination; themes of heroism and of making a community or forever home. Drawing a parallel, it almost appears naturally ordained that BOMBAY SAPPHIRE, found its way to these riverbanks, to bring its rich history home to England, where it started, as it breathes new life into Laverstoke's forgotten past.

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