Bryant Gumble And Katie Couric Super Bowl Ad Recalls Famous Tech Fumble
- 9 years ago
Bryant Gumble and Katie Couric are starring in a BMW Super Bowl ad, and in it they fumble with technology, just as they famously did in a 1994 Today Show segment.
Remember the time when the internet barely existed? BMW takes us back to that era in a clever super bowl ad.
Bryant Gumble and Katie Couric are seen fumbling with technology in present times, just as they famously did in a 1994 Today Show segment.
They were having a tough time with the internet lingo, only their struggles happened on national television.
The YouTube video of Gumble wondering what the ‘at’ symbol is and Couric describing the Internet as, “that massive network…that’s becoming really big now” has been viewed over 2 million times.
This time around the sophisticated workings they’re confounded by are those of the BMW i3.
The advanced auto is electric, made mostly of carbon fiber, and manufactured in facility that runs on wind power.
In wrapping their heads around the concept Couric and Gumble go back
Remember the time when the internet barely existed? BMW takes us back to that era in a clever super bowl ad.
Bryant Gumble and Katie Couric are seen fumbling with technology in present times, just as they famously did in a 1994 Today Show segment.
They were having a tough time with the internet lingo, only their struggles happened on national television.
The YouTube video of Gumble wondering what the ‘at’ symbol is and Couric describing the Internet as, “that massive network…that’s becoming really big now” has been viewed over 2 million times.
This time around the sophisticated workings they’re confounded by are those of the BMW i3.
The advanced auto is electric, made mostly of carbon fiber, and manufactured in facility that runs on wind power.
In wrapping their heads around the concept Couric and Gumble go back