What is social innovation and why is it good for business?
- 9 years ago
Social innovation is one of the fastest growing trends in Europe. Its founded on the idea that social needs can be met while creating competitiveness at the same time.
Business Planet went to Verona in Italy to find out more. We met visit a young garment business taking a socially conscious approach to its work. The clothes it sells were created and marketed by a social enterprise.
The idea behind the two-year-old Quid project is simple; take the material thrown away by the big textile producers of northern Italy, turn them into collections sell them. Their product retails in the company’s two shops under its own name and in several big stores in Italy. Quid’s turnover was 240,000 euros last and is expected to be 330,000 in 2015.
“Our product is a limited edition and has had a positive results on the market. Separately, we’ve set up partnerships with known brands in Italy, who have joined our project.,” said Anna Fiscal, Quid’s founder.
The intention is to develop these p
Business Planet went to Verona in Italy to find out more. We met visit a young garment business taking a socially conscious approach to its work. The clothes it sells were created and marketed by a social enterprise.
The idea behind the two-year-old Quid project is simple; take the material thrown away by the big textile producers of northern Italy, turn them into collections sell them. Their product retails in the company’s two shops under its own name and in several big stores in Italy. Quid’s turnover was 240,000 euros last and is expected to be 330,000 in 2015.
“Our product is a limited edition and has had a positive results on the market. Separately, we’ve set up partnerships with known brands in Italy, who have joined our project.,” said Anna Fiscal, Quid’s founder.
The intention is to develop these p