How American Express Reinvented Itself Using Social Media

Name: How American Express Reinvented Itself Using Social Media
Uploaded: 2014-07-29T19:38:45+00:00
Duration: 20 min 59 s
Channel: Mashable
Description: It's not easy to bring a 160-year-old brand into the digital age, but Leslie Berland, the SVP of Digital Partnerships and Development at American Express did just that. Watch her explain how her team used social media to reinvigorate the AmEx brand.

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It's not easy to bring a 160-year-old brand into the digital age, but Leslie Berland, the SVP of Digital Partnerships and Development at American Express did just that. Watch her explain how her team used social media to reinvigorate the AmEx brand.

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