"SUPERDRY" Menswear Spring Summer 2015 London Preview by Fashion Channel

Born of an inspirational trip to Tokyo, Superdry was created in 2003 by Julian Dunkerton and James Holder -- both of whom are still the lifeblood of the brand today. With Dunkerton as CEO and Holder as Brand and Design Director, Superdry's style values have never wavered throughout its extraordinary journey: incredible tailoring, super-soft cotton with authentic vintage washes, high- quality fabrics and iconic hand-drawn graphics all combine to create future classics. The core ethos to offer quality, value and design is as true today as it was in the early days. Now sold in more than 100 countries worldwide, Superdry is a true British fashion success story with a brand DNA synonymous with intricately details design, premium fabrics and British tailored cuts. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into the most diverse British lifestyle brand with a true global reach.
The best videos, the most exclusive moments of the international runway since 1982 until now, of the most representative fashion weeks of the world. Backstage secrets, insights make-up and hair style, curiosities from the fashion world, celebrities, photo shoot, designer and model clips, red carpets and gossip, parties, obviously besides the shows of all the top designers.
Fashion Channel shows new interesting videos continuous flow.
WEBSITE: http://www.fashionchannel.it
YOUTUBE: http://www.youtube.com/fashionchannel
DAILYMOTION: http://www.dailymotion.com/Fashion_Channel
FACEBOOK: https://www.facebook.com/fashionchannelmilano
TWITTER: https://twitter.com/FashionChannelP
PINTEREST: http://pinterest.com/fashionchannel
INSTAGRAM: http://instagram.com/fashionchanneltv