Sponsor pressure on FIFA over Qatar Cup
- 10 years ago
Just days before kick-off at the World Cup in Brazil - and transport troubles in Sao Paulo.
Metro workers in the city, which is hosting the opening game, say they'll keep on striking, despite a court ruling.
Brazil's been rocked by protests ahead of the tournament.
But that's not FIFA's biggest problem at the moment.
Soccer's governing body is under increasing pressure over corruption allegations relating to the decision to award the 2022 tournament to Qatar.
Oil company BP and the maker of Budweiser beer the latest World Cup sponsors to press FIFA to deal thoroughly with the bribery allegations.
The calls followed similar statements by 4 of the 6 main sponsors - Adidas, Visa, Sony and Coca-Cola.
Signs of unease from FIFA's corporate paymasters might make them sit up and listen.
David Haigh is CEO of Brand Finance.
SOUNDBITE: David Haigh, CEO, Brand Finance, saying (English):
"The attitude towards corporate governance has chan
Metro workers in the city, which is hosting the opening game, say they'll keep on striking, despite a court ruling.
Brazil's been rocked by protests ahead of the tournament.
But that's not FIFA's biggest problem at the moment.
Soccer's governing body is under increasing pressure over corruption allegations relating to the decision to award the 2022 tournament to Qatar.
Oil company BP and the maker of Budweiser beer the latest World Cup sponsors to press FIFA to deal thoroughly with the bribery allegations.
The calls followed similar statements by 4 of the 6 main sponsors - Adidas, Visa, Sony and Coca-Cola.
Signs of unease from FIFA's corporate paymasters might make them sit up and listen.
David Haigh is CEO of Brand Finance.
SOUNDBITE: David Haigh, CEO, Brand Finance, saying (English):
"The attitude towards corporate governance has chan