McDonald'd 'Picto' directed by Wilfrid Brimo

The new TV spot crafted by agency TBWA Paris and directed by Wilfrid Brimo features a bunch of young people going around the streets of LA and creating some of the simple graphic illustrations of the McDonald’s products with cut-out patterns and paint. In some scenes they go around the streets and pass several of these minimalist ads before they converge on a roof top, just in time for sunrise, and eat, what else, but McDonald’s meals.