Do You Want to Know Why Virtually All Marketing Stinks and How to Fix It?
- 10 years ago
Do You Want to Know Why Virtually All Marketing Stinks and How to Fix It?
The reason is you have been conditioned to believe and practice certain things about marketing and advertising that are completely erroneous because they can’t grow your business. Most businesses subsist on the force of the market – meaning there are only a very small number of people who want to buy what you sell – now. If you’re only targeting the “Now Buyers”, you’re missing 90 – 95% of your target market. The sad truth is that most marketers are only targeting the people who want to buy now.
The reason is you have been conditioned to believe and practice certain things about marketing and advertising that are completely erroneous because they can’t grow your business. Most businesses subsist on the force of the market – meaning there are only a very small number of people who want to buy what you sell – now. If you’re only targeting the “Now Buyers”, you’re missing 90 – 95% of your target market. The sad truth is that most marketers are only targeting the people who want to buy now.