Body Painted Models Showcase Apartments for Sale
  • 11 years ago
Real estate developers in China recently came up with a unique and ultimately sexy way to sell apartments.

Selling real estate can be a tough business. Now, real estate developers in China have come up with a unique way to sell apartments.

In an effort to stand out among competitors at a housing fair held in Jilin city, female models were hired to showcase apartment layouts on their bare backs. The women served as attractive, human forms of eye-catching advertising.

The models had their backs painted with varying apartment model floor plans, which allowed anticipating homeowners to get a close and personal view of what the layout of their potential future home would look like.

Given that China has an exceptionally high rate of homeownership, beautiful women are common sights at housing fairs. However the new back-painting form of marketing was a unique way to boost sales for the developer.

The ladies were not scantily clad, so there was definitely an air of classiness and sexiness combined. The woman showcased gorgeous dresses and evening gowns that exposed the female’s backs and arms.

In the past, realtors have hired females clad only in flowers in an effort to stand out. Another innovative home sale attempt involved handing out bars of gold to buyers.
Recommended