Russian Tampax Commercial

In the U.S., tampon ads are usually over-saturated with women in white spinning, horseback riding, and doing yoga.

That's why people started freaking out upon getting wind of a darker look at tampon marketing.

A Russian ad for Tampax shows two women taking a swim at the beach. Then a shark jumps out of the water and eats one of the ladies whole. The tag line: "Now leak proof."